AFM Trade Show Booth

Avocados From Mexico (AFM) is a nonprofit trade group and the leading marketing organization for Mexican Hass avocados in the United States, helping drive category demand and consumer recognition for the majority of avocados consumed nationwide.

For the Global Produce & Floral Show 2025, that brand energy was expressed through a layered spatial experience. The Guac Box was designed as a two-tiered structure: a lower, ground-level guacamole bar focused on food and interaction, topped by an elevated party deck with bar tables that encouraged gathering and visibility across the show floor. Surrounding this centerpiece, the booth balanced high-energy moments with quieter, intentional zones for meetings—supporting both brand spectacle and focused business conversations.