University of Georgia Game day booth

In November 2025, Avocados From Mexico (AFM) expanded its presence around the University of Georgia football game as part of its ongoing partnership with the College Football Playoff, where the brand served as the Official Avocado of the CFP for a third straight season. AFM’s activation included The AvoSquad engaging Dawg Nation with tailgate-style interactions and a branded photo experience that brought fans together around fresh guacamole and game-day energy, reinforcing the link between avocados and football culture. This collaboration extended beyond the stadium to AFM’s trade show booth and promotional spaces, where visual storytelling and interactive elements reflected both the Always a Good Play campaign and the broader football-centric branding initiatives woven through 2025.